Mark Cuban, Dallas Mavericks owner and co-founder of Broadcast.com and HDnet, confirmed what I said many moons ago about Internet TV.
our telecommunications infrastructure is woefully unprepared for widespread delivery of advanced services, especially video, over the Internet. Downloading a single half hour TV show on the web consumes more bandwidth than does receiving 200 emails a day for a full year. [blogmaverick.com]
I wrote about this at great length back in January (in another forum -- I was going to repost it here but, after re-reading it, realized it was not very well written and about 1000 words too long).
The main point was that the Internet was built on the concept of best-effort delivery of packets, and packets not received are simply resent -- basically it was built for downloading and not for streaming or other real-time delivery. Email and newsgroups -- the earliest 'interactive' applications -- were still store-and-forward systems. The fact that the Internet supports voice and video as well as it does would probably astound the researchers that developed it.
You can sleep soundly for now, but apparently researchers are working on the technology to ads in your dreams. [via AdPulp]
All in-sleep subjects have a procedure to implant a nanobot (a tiny robot about the size of a blood cell) into that part of the brain where dreams originate — the pons in the brainstem. Once the chip is in place, it acts something like a wireless base-station, sending and receiving signals from other nanobots.
Before an in-sleep subject goes to bed they put a small device in their ear, not dissimilar to a cochlear implant. When the subject moves into REM (rapid eye movement) sleep, the implant is triggered (by the increase in delta waves) and a nanobot containing the appropriate advertising message is released into the spiral artery of the ear and down through to the cochlear canal. Once it reaches the blood brain barrier, it is programmed to wirelessly send an electrical signal (the advertisement) to the nanobot located in the pons. That nanobot receives the signal, sources the appropriate neuroreceptor and implants the ad. [eMarketer]
Releasing a secondary nanobot to travel down the cochlear canal to deliver the message seems like an unnecessary step -- once the primary nanobot is implanted in the pons couldn't the tranmission come from something outside the body, like maybe your alarm clock? I guess we're talking about very low power transmissions, and maybe body tissue would interfere -- but just the fact that someone is already trying to do this is a scary/cool thing. I'll sign up for the BMW Test Drive Dream every night... heck, I'll take a nap every afternoon if this really works.
Tags: nanobots, nanotechnology, advertising, dreams
You can sleep soundly for now, but apparently researchers are working on the technology to ads in your dreams.
All in-sleep subjects have a procedure to implant a nanobot (a tiny robot about the size of a blood cell) into that part of the brain where dreams originate — the pons in the brainstem. Once the chip is in place, it acts something like a wireless base-station, sending and receiving signals from other nanobots.
Before an in-sleep subject goes to bed they put a small device in their ear, not dissimilar to a cochlear implant. When the subject moves into REM (rapid eye movement) sleep, the implant is triggered (by the increase in delta waves) and a nanobot containing the appropriate advertising message is released into the spiral artery of the ear and down through to the cochlear canal. Once it reaches the blood brain barrier, it is programmed to wirelessly send an electrical signal (the advertisement) to the nanobot located in the pons. That nanobot receives the signal, sources the appropriate neuroreceptor and implants the ad.
Releasing a secondary nanobot to travel down the cochlear canal to deliver the message seems like an unnecessary step -- once the primary nanobot is implanted in the pons couldn't the tranmission come from something outside the body, like maybe your alarm clock? I guess we're talking about very low power transmissions, and maybe body tissue would interfere -- but just the fact that someone is already trying to do this is a scary/cool thing. I'll sign up for the BMW Test Drive Dream every night... heck, I'll take a nap every afternoon if this really works.
Tags: nanobots, nanotechnology, advertising, dreams
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