Work is Personal. The Work Matters. I'm in an EMBA program right now, but I view this journey as something that started long before that program, and which will continue long after -- continuous learning, continuous improvement, a "Perpetual MBA".
How to re-invent a commodity business to tell a Purple Cow story.
The firm's name (478 PETE) is the phone number is the story is the guarantee. Of course Pete's not going to rip you off. He'd have to quit his great job at Metro-North to hide from you. Of course he's local, he's even got the exchange!
Bingo. Pete's set for life.
