Most companies have it all wrong. They don't have to motivate their employees. They have to stop demotivating them.
Interesting read at Harvard Business School - Working Knowledge... They identify three goals of people at work: Equity, Achievement, and Camaradarie. I'd buy that.
And the authors of the article have also written a book: The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want. I'll have to check that out.
This is also the theme of Zapp!, which I just finished reading and will be reviewing soon.
Tags: motivation, demotivation, HBS, pmba