Seth Godin provides a whole new perspective on going to meetings.
Actually, I found this to be true in my MBA course as well. We have a lot of presentations, group and individual, and it's a little surprising the varying levels of effort that classmates put in as the audience. If it's your job to be there, it's your responsibility to make the meeting as challenging and rewarding as possible.
Tags: seth+godin, meetings, pmba
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